Results
Performance reporting that makes the next decision obvious.
Representative examples across SEO, Google Ads, website optimisation and Xiaohongshu campaigns, shown with timeframe, channel and commercial context.
Qualified enquiries over vanity metrics
Channel movement with business context
Clear next-step reporting
Growth System
Strategy to signal.
01
Market clarity
Search demand, buyer intent and category pressure mapped before spend.
02
Conversion architecture
Service pages, proof, CTAs and forms shaped around qualified enquiry.
03
Performance rhythm
Monthly decisions tied to rankings, lead quality, cost and pipeline movement.
KPI Model
The data layer separates movement from meaning.
The page now reads like a performance review: what moved, what the signal means and which commercial lever it informs.
Lead Quality
High-intent
Measured through source, form context, sales fit and follow-up usefulness.
Acquisition Efficiency
CPL + intent
Cost is reviewed beside keyword quality, landing page fit and conversion confidence.
Organic Momentum
Non-brand
Ranking movement is assessed against service-page engagement and enquiry contribution.
Market Confidence
Proof signals
Reviews, creator saves, branded search and page depth help explain conversion lift.
Metric Evidence
Representative results with channel, timeframe and proof context.
These cards remain deliberately compact, but each number is tied to a campaign role and quality signal.
Cosmetic Clinic SEO
6 months
+148%
increase in non-brand organic enquiries after rebuilding treatment pages, local signals and internal links.
SEO + Local SEO
Google Ads Lead Generation
90 days
-32%
reduction in cost per qualified lead after restructuring search intent, tracking and landing page messaging.
Google Ads + CRO
E-commerce Growth Campaign
5 months
+41%
increase in search-led revenue from category optimisation, product education and purchase confidence improvements.
SEO + Website Optimisation
Xiaohongshu Brand Awareness
8 weeks
2.8x
increase in campaign engagement through creator alignment, native content direction and cultural positioning.
Xiaohongshu + Influencer
Campaign Summaries
Data becomes useful when the campaign story is visible.
Each summary connects the metric to the work that likely influenced it, so the result is easier to judge.
Campaign Summary
Clinic visibility dashboard
Treatment SEO, local signals, Google Business Profile and patient enquiry paths
+148% organic enquiries
6-month window
Non-brand treatment demand
The strongest gains came from matching treatment intent with clearer service education and local trust signals.
Campaign Summary
Paid acquisition rebuild
Search term cleanup, conversion tracking, intent-led campaign groups and landing page hierarchy
-32% qualified CPL
90-day optimisation
Budget shifted to sales-ready searches
Performance improved because low-intent volume was removed and landing pages qualified the enquiry before submission.
Campaign Summary
Beauty audience trust program
Xiaohongshu content pillars, creator fit, service proof and branded search observation
2.8x engagement
8-week campaign
Saves and branded interest
Platform-native content performed better when creative direction was tied to service education and culturally relevant proof.
SEO movement
Keyword visibility, organic traffic quality, service-page engagement and enquiry contribution are reviewed together.
Paid acquisition quality
Spend, search terms, lead quality, conversion rate and cost-per-qualified-lead are connected to campaign decisions.
Website conversion
Design quality is assessed alongside engagement, form completion, CTA clarity and sales journey confidence.
Social and creator demand
Awareness, content resonance, saves, comments and branded search movement are reviewed in context.
Strategy Call
Want reporting that clarifies where growth is really coming from?
Book a strategy call and we will identify the metrics that matter for your website, channels and lead quality.